What is Value?
Buying motivators in B2B – the Five Factors of Value:
- Response
- Service
- Time
- Quality
- Price
These factors combine to produce Value in B2B products and services.
Simultaneously, they are the five reasons that motivate buying – the real drivers of B2B buying decisions.
Sales, margins and customer loyalty can all be increased by understanding:
- how B2B companies create Value in their products, services and processes
- how Value motivates repetitive B2B buying decisions
Read more about the importance of Value in B2B marketing:
Capitalise on B2B buying motivators - so what is Value?
How Value protects margins - preventing price pressure
The role of Value in B2B marketing - analysing how Value influences buying B2B decisions
