Is your B2B website building the bottom line? Part 3
Galen de Young of leading B2B marketing agency, Proteus, recommends six steps to check how effective your B2B website is at pulling people in and keeping them engaged.
Content marketing is one of the most powerful tools for B2B marketers, most of whom likely have content development as a substantial part of their 2010 marketing plans.
But before you [...]
Is your B2B website building the bottom line? Part 2
B2B Marketing Online suggests six steps to check how effective your B2B website is at pulling people in and keeping them engaged.Â
Breathe life into your site. B2B marketers have no excuse for failing to deliver a compelling customer experience online.
Alex Blyth presents six golden rules for improving and maintaining your website.
Is your B2B website building the bottom line? Part 1
Social Media B2BÂ suggests a four-step check on how effective your B2B website is at pulling people in and keeping them engaged.Â
As many websites have been around a while, they may not reflect your marketing initiatives and business strategies for this year. We offer the following suggestions to help guide your review of your site. Some [...]
Don’t trample the rules
This article is from B2B Marketing Magazine
In the rush for instant marketing gratification, don’t trample the rules!
By Tim Hazlehurst
IAS b2b Marketing
Now that the B2B marketing chips are down, it is easy for marketers to be drawn into tempting but subjective routes that are offering sales salvation when the board is desperate for results.
A lot of people (Bob [...]
B2B fundamentals: ignore them at your profits’ peril
‘Adaptive Brand Marketing: Rethinking Your Approach in the Digital Age’
That’s the title of a recent research report from Forrester, and here’s an extract from its Overview:
Today’s brand marketing organizations are ill equipped to handle the world of “always on” marketing in the digital age…
Over the next five years, Adaptive Brand Marketing will shift the [...]
Preventing price pressure
As one of the two objectives in B2B marketing, the task of preventing price pressure has a lot to do with communication.
In terms of the Five Factors of Value, Price is ranked as the least influential of the five B2B buying motivators. It’s also the component of Value with the most straightforward definitions: Competitive, Rational [...]
