http://www.eardley.co.za/index.php/pr-and-b2b-the-perfect-couple/ B2B marketing: making it work for the bottom line Wed, 18 Jan 2012 08:06:33 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.eardley.co.za/index.php/pr-and-b2b-the-perfect-couple/comment-page-1/#comment-12 Johanna McDowell Sun, 11 Oct 2009 14:09:27 +0000 http://www.eardley.co.za/?p=235#comment-12 HMC Seswa has been in the business of supplying PR and communications services for more than 27 years in the IT, B2B, and professional services space. Technology has now evolved to such a point that it is now part of everything we do and everything that is business. Having just come back from a US summit where we spent a lot of time talking about social media, I fully agree that business to business and social media are another perfect match along with classic PR tactics. The most important aspect is for the PR consultant to really understand business in general, the particular firm's business objectives and strategy and then to match in a campaign which will persuade all stakeholders of that company including the media of course. It has to be done on a meticulous basis, step by step with excellent reporting back. That is what makes PR the most effective tool for B2B marketing. Johanna HMC Seswa has been in the business of supplying PR and communications services for more than 27 years in the IT, B2B, and professional services space. Technology has now evolved to such a point that it is now part of everything we do and everything that is business. Having just come back from a US summit where we spent a lot of time talking about social media, I fully agree that business to business and social media are another perfect match along with classic PR tactics. The most important aspect is for the PR consultant to really understand business in general, the particular firm’s business objectives and strategy and then to match in a campaign which will persuade all stakeholders of that company including the media of course. It has to be done on a meticulous basis, step by step with excellent reporting back. That is what makes PR the most effective tool for B2B marketing.
Johanna

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