Archive for April, 2010
Marketing in the right direction: Barloworld Logistics
Kate Stubbs deals with some big challenges as marketing manager for Barloworld Logistics. To start with, she’s marketing an intangible: supply chain management doesn’t come in a box with a part number and a price tag. She’s also working in an industry dominated by solid, practical men who know the nuts-and-bolts of freighting stuff from [...]
Is your B2B website building the bottom line? Part 3
Galen de Young of leading B2B marketing agency, Proteus, recommends six steps to check how effective your B2B website is at pulling people in and keeping them engaged.
Content marketing is one of the most powerful tools for B2B marketers, most of whom likely have content development as a substantial part of their 2010 marketing plans.
But before you [...]
Is your B2B website building the bottom line? Part 2
B2B Marketing Online suggests six steps to check how effective your B2B website is at pulling people in and keeping them engaged.Â
Breathe life into your site. B2B marketers have no excuse for failing to deliver a compelling customer experience online.
Alex Blyth presents six golden rules for improving and maintaining your website.
Is your B2B website building the bottom line? Part 1
Social Media B2BÂ suggests a four-step check on how effective your B2B website is at pulling people in and keeping them engaged.Â
As many websites have been around a while, they may not reflect your marketing initiatives and business strategies for this year. We offer the following suggestions to help guide your review of your site. Some [...]
