Archive for January, 2010
The unfolding state of the economy 2010
As we move into 2010 and a period of slow, cautious growth in B2B markets, negative memories of the past 18 months will definitely remain and they will have a powerful influence on buying-decisions.
This means it’s essential to generate brand messages that are not only credible, relevant and compelling, but also highly reassuring to each component of your overall [...]
B2B marketing in 2010: focus on three key issues
As we perhaps enter the phase of post-recession, this article highlights three key issues for B2B marketing in 2010.
Relevance, Synergy and Creativity should be key components of B2B marketing in 2010
Generally, marketers can get more bangs for their bucks during a recession because as marketing-spend falls, suppliers are increasingly pressured to cut prices in order to [...]
B2B marketing and sales: bridging the divide
The graphic below is from Geoffrey Moore’s book, Crossing the Chasm, and illustrates how new technology is typically adopted by the market.
The bell-curve can also be used to develop synergy between marketing and sales, creating a united approach to customer-management – building sales, margins and loyalty
Where do I sign?
Although it’s concerned with the marketing of new technologies, the principles of the Adoption [...]
